Recently I had the opportunity to try Lex cosmetics and to interview Alexa, the owner and creator of Lex.
Let me tell you a little about Lex cosmetics
The concept behind Lex cosmetics it first to allow the customer...the public...those who buy the polish to be the ones to determine the colors. So you are the trend setter not some runway model or Actress you've never met. At Lex you are the creative force. You can send in your ideas here and then the public votes for the next Lex Cosmetics nail color. Very cool right? That is not even the coolest part...
A portion of the proceeds from all Lex Cosmetics sales is then donated to charities that again you choose.
I love a company with heart and a conscience...so I had to talk to the woman behind this amazing concept!
After I show you the beautiful polish I was sent by Lex Cosmetics there will be an interview with Alexa the spirit of Lex cosmetics...read it....she's a great lady and I know you'll love her!
I was sent Cayman Cabana Which was actually designed by Lex's founder.
(You can read the stories behind each polish here)
I love the bottle
Cayman Cabana is a perfect minty green creme, opaque in 2 thin coats with very nice formula. (not goopy, streaky or runny like many pastels) Application was a breeze, the brush is very good, not too thin but not thick with perfect spread. (I love a good brush)
In low light it gets this beautiful dusty hue to it that made me fall in love
EvilAngel-What made you decide to let the consumer decide on your colors?
Lex- I have been to stores so many times when i am searching for the perfect color and couldn't find it and knew other women had the same issue. So, i figured if there was a company that made the colors people wanted, it would help solve that problem and would be a lot of fun.
EvilAngel- How long have you been making your own nail polish?
Lex- As a kid, I always mixed colors to create the right hue, but Lex Cosmetics has been around since July.
EvilAngel- How do you choose the charities/organizations to donate to?
Lex- The best thing is that you do! The color creator gets to choose the charity. I just ask that it isn't too political and that it's legitimate.
EvilAngel- What is your favorite nail polish color? finish?
Lex- I'm a bit biased here, but i love Cayman Cabana because it's the first color and it exudes a relaxed vibe because it reminds me so much of the Caribbean. But right now, I'm loving Himalya and Seattle Sunshine.
EvilAngel- What inspires you?
Lex- I'm inspired by so many things for the cosmetics, whether it be the paint on a wall, the color of a dress or a magazine article. But I'm also inspired by so many great women who have successfully created their own companies and taken on that risk of not knowing whether or not you'll fail. It's scary.
EvilAngel- How often do you change your polish?
Lex- Ha, this is a great question. I probably change my color every 3 -4 days, which is a lot. But, to me, nail polish and cosmetics in general are an extension of yourself. So, my nails often reflect my mood, which changes often.
EvilAngel- Are there any colors you are dying to make?
Lex- I would really love someone to come up with a great yellow or purple. I am looking forward to the spring, so those colors popped into my mind.
EvilAngel- When did you fall in love with polish?
Lex- I think my love for nail polish started with Hard Candy. I remember saving my weekly allowance to buy a bottle, which were $12 back then! I would wear those jelly rings on every finger.
EvilAngel- Have you considered doing any mattes or holographic shades?
Lex- Those are great ideas. I have definitely considered the matte, but I try to keep this a product of what the fans and color creators want as opposed to what i want.
EvilAngel- What is your goal for Lex cosmetics?
Lex- My goal for Lex Cosmetics is two fold. One, i would love to be in Sephora or other retail stores. Secondly, i would view the company as a success if I were able to donate $1M each year to the different charities.
EvilAngel- Are there any new shades you can give us a hint about?
Lex- As of this past weekend, YES! and First Grade are available for purchase. And we are mixing up the new winner, Atlantic. In the future, I'm just waiting for people like your readers to send me their submissions. Also, as the company grows, i will start creating eye shadows and lip colors, so keep those ideas coming.